A business district, not a high street
New Baneshwor is offices, banks, colleges, consultancies and restaurants serving people who work in them. Very little of the commerce here depends on someone walking past a window. That changes what marketing has to do: your customers are searching deliberately, comparing two or three options, and deciding on the basis of what they can find out about you before they call. In that environment a thin website is not a neutral absence — it actively loses you work to a competitor whose site answered the question.
Education consultancies have a specific problem
The abroad-study consultancies concentrated around Baneshwor compete for the same students, largely on trust, and largely at the same few points in the year. Paid ads get expensive fast when everyone bids the same keywords in the same months. What tends to work better is content that answers the questions students and parents actually search — visa requirements, real costs, intake timings, what happens if an application fails — combined with a Google profile carrying genuine student reviews. It is slower than advertising and it compounds, which advertising does not.
Measuring what actually matters
For professional firms and B2B businesses here, impressions and follower counts are close to meaningless. One qualified enquiry can be worth more than ten thousand people seeing a post. We set up tracking so you can see which channels produce actual enquiries and what each one costs you, then move budget toward whatever is working. If something we are running is not producing enquiries we will tell you to stop paying for it.
Software as well as marketing
A number of businesses in this district lose more time to bad internal processes than to weak marketing — enquiries tracked in a notebook, client records spread across personal phones, quotations rebuilt from scratch each time. We build custom internal software, including CRM and booking systems, and sometimes that is the more useful project. We will say so if we think it is, even though it is not what you asked us about.
Frequently asked questions
Do you have an office in New Baneshwor?
No. We work from Balkot, Bhaktapur, about 5 km east, and meet clients in New Baneshwor in person. We would rather be straight about our location than list an address we do not occupy.
We are an education consultancy. Can you help us get more students?
We can help you get found by students already searching, and present your consultancy credibly when they compare you against others nearby. What we cannot do is manufacture demand out of season, and we would be cautious of anyone who says they can.
How do you report on results?
In enquiries and their cost, with rankings and traffic as supporting detail. You will get a monthly report you can read in a few minutes, in plain language, showing what changed and what we are doing next. Not a spreadsheet of tasks completed.
Do you run Google Ads as well as SEO?
Yes, and for competitive seasonal markets the sensible approach is usually both: ads for immediate visibility while the organic work builds. We will tell you when ads are not worth the spend, which in some months they are not.
Talk to us about your project
Based in Balkot, Bhaktapur, working with businesses across the Kathmandu Valley and the rest of Nepal. Tell us what you need and we will tell you honestly whether we are the right fit.
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